"Network Marketing" Course Construction Based on Chaoxing Learning APP Information Technology

ABSTRACT

In 2015, the "Internet +"action plan first appeared. Various industries have been developing rapidly, aided by the rise of the Internet, and the "Internet + Education"is certainly among them. Affected by the COVID-19 pandemic, online courses and online and offline hybrid courses have become key breakthrough fields in college curriculum reform. This paper mainly conducts a comprehensive study on the online and offline hybrid teaching mode of "Internet Marketing"carried out by Chaoxing online teaching platform, aiming at constructing a first-class undergraduate course of "Internet marketing". © 2021 IEEE.