Thoughts on the Innovation of Health Education Advertisement Communication of COVID-19 from the Internet Perspective Based On Network Technology

ABSTRACT

The purpose is to effectively analyze the dissemination of public service announcements (PSAs) for the COVID-19 under the Internet medium. Based on the methodological basis of excellent PSAs works, this paper will analyze the communication characteristics of PSAs such as narrative spreading positive energy, government-led public welfare and systematic pandemic prevention and control, put forward the communication innovation methods of Internet new crown pandemic PSAs, and elaborate the strategic thinking of anti-pandemic advertising communication innovation from four aspects, including innovation of communication perspective, innovation of creative thinking, innovation of artistic expression and innovation of media release. © 2021 IEEE.