Reinvention of family farming markets in Brazil: the novelty of digital marketing sites and platforms in times of COVID-19

ABSTRACT

The objective of this article is to analyze the process of reinvention and the characteristics of the markets of Brazilian family farming during the COVID-19 pandemic, especially the (re)connections from websites and digital platforms for marketing food and products with urban consumers. To this end, an extensive survey of information was carried out with 38 initiatives distributed geographically in all regions of the country. The work shows that the new digital marketing channels of family farming in Brazil are strongly based on collective organizations, aim to build short local and regional chains, and supply the population with fresh, agro-industrialized and ecological food with varying attributes of quality. [ FROM AUTHOR] Copyright of Agroecology & Sustainable Food Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)