Science communication during COVID-19: when theory meets practice and best practices meet reality
Jcom-Journal of Science Communication
; 21(3):22, 2022.
Article
in English
| Web of Science | ID: covidwho-1856559
ABSTRACT
This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Language:
English
Journal:
Jcom-Journal of Science Communication
Year:
2022
Document Type:
Article
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