Introduction: The Problem of Interculturality in Tourism

ABSTRACT

One pertinent challenge in studying intercultural communication is posed by the fast-changing reality of our societies on a global scale, which has been made even more tricky and complex due to Covid-19. Intercultural communication is a discipline characterized by diverse research paradigms and methodologies, so it is important to establish how the people understand and approach intercultural communication in this volume. It may seem self-evident that tourism is about engagement with the other and therefore constitutes a key site of intercultural communication. This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book looks at interculturality in the promotion of tourist destinations. It focuses on tourism encounters wherein intercultural identity is performed and constructed. The pandemic has created a new discursive space for tourism scholars. The existing forms of inequalities created by neoliberal capitalism have been perpetuated by the Covid-19 pandemic. © 2022 selection and editorial matter, Bal Krishna Sharma and Shuang Gao.