Short food supply chains and young people's attitude towards healthy eating

ABSTRACT

The purpose of this paper is to identify short supply chains (SFSC) in Sibiu County, Romania, in the context of the need of transformation for the current food chains;young people's attitude towards food and a healthy lifestyle and their behavior in the current context of the Covid pandemic 19. Data were collected from public authorities, local organizations and websites of manufacturers and processors. A questionnaire was developed and was applied online between October 30 and November 20, 2021, among students (bachelor's and master's) from faculties with an agri-food profile. It was completed by a number of 222 people, and the data were synthesized, tabulated and analyzed. In Sibiu County, 17 types of short food supply chains (SFSC) have been identified, which can be examples of good practice in the necessary transformation of the current food system towards sustainability. Young consumers have a positive attitude towards food and a healthy lifestyle, without having significant behavioral changes in the current context of the pandemic. The results of this study may have implications for establishing marketing strategies for young people.