Memorize COVID-19 Advertisement: Customer Neuroscience Data Collection Techniques by Using EEG and fMRI

ABSTRACT

Coronavirus Disease (COVID-19) confirmed cases in the world still occurred more than 1.5 years after the first cases outbreak in Wuhan, China. Education is a main key to deal with this pandemic. The information on how to prevent COVID-19 continues to be informed by direct approach and by using advertisements on television, radio, printed media, and on the internet are being provided to gain the awareness to the people. Consumer neuroscience is necessarily needed and important for understanding consumer behavior. This research paper proposed the techniques to collect the visual data of COVID-19 advertisements by using electroencephalogram (EEG) and Functional Magnetic Resonance Imaging (fMRI) to understand the brain activity. The results of this research can be useful to create a better COVID-19 advertisement that can attract people to memorize the health protocol. © 2021 IEEE.