Technology and Social Communication: Challenge for Gojek Female Riders during the Covid-19 pandemic
3rd International Symposium on Material and Electrical Engineering Conference, ISMEE 2021
; : 172-177, 2021.
Article
in English
| Scopus | ID: covidwho-1874317
ABSTRACT
This research aims to know the Gojek female riders survive during the pandemic by optimize their ability of social communication through technology. A qualitative approach and case study method are used in this research. Media Richness Theory has become a tool to explore and to analyse. The result has shown that technology has helped the Gojek female riders by providing channels, tools, and opportunity to improve their life. In parallel, the limitation and complexity of technology has also developed their communication skill to keep their job during the pandemic Covid19. It is an obligation that come unpredictably however must be handled. No training no brief information nothing provided but in the end sharpening their social communication skills within their interaction using the application has become the best solution. © 2021 IEEE.
Full text:
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Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
3rd International Symposium on Material and Electrical Engineering Conference, ISMEE 2021
Year:
2021
Document Type:
Article
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