An Analytical Study of Investors' Perception towards Investing in Equity Mutual Funds during Covid-19 Situation

ABSTRACT

Mutual funds are treated as a vehicle of investment which is suitable for the all-age groups of investors who want to take good return from their investment and are ready to bear risk. Equity Mutual Funds are those where funds are invested in equity shares of various companies. This research paper is an attempt to understand investor's perception towards Equity Mutual Fund schemes during Covid-19 and to study and analyze various factors influencing investor's perception. A survey was conducted via questionnaire and primary data was collected from 120 respondents from Pune city. It was found that there is an impact of Covid-19 situation on investor's investment in Equity Mutual Fund schemes and it depends upon risk, fixed rate of return, SIP mode, company's past track record, higher return, liquidity, tax saving option, sector wise and size of the equity mutual fund played important role. This study also suggests what kind of steps are needed to build up the investor's confidence in Equity Mutual Funds schemes while investing during the outbreak of Covid-19 situation. © The Electrochemical Society