Impact Of Coronavirus On Consumer Behaviour
1st International Conference on Technologies for Smart Green Connected Society 2021, ICTSGS 2021
; 107:11559-11565, 2022.
Article
in English
| Scopus | ID: covidwho-1874845
ABSTRACT
India being worst hit during the second wave of Coronavirus left a devastating effect on lives and economy. India is facing the greatest crisis since its independence and people are feeling unsecured because of this deadly virus. Lockdown and social distancing have changed not only the consumer buying habits but also the shopping preferences. As coronavirus progressed the consumer optimism declined in India and Consumers are worried about personal and family safety. Majority of people are trying to do their work from home and stepping out only to buy the essential goods. This crisis has affected brand, category preferences, buying behaviour and spends. As purchase decision people are spending higher on their health and hygiene products and preferring home deliveries rather than visiting stores. People have adopted low touch activities which has increased digital payments and online transaction. This paper attempts to examine the impact of coronavirus on consumer behaviour. © The Electrochemical Society
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Experimental Studies
Language:
English
Journal:
1st International Conference on Technologies for Smart Green Connected Society 2021, ICTSGS 2021
Year:
2022
Document Type:
Article
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