Impact of Influencer Market on Consumers of the Tourism Industry

ABSTRACT

This research has focused on the concept of influencer marketing and its impact on consumers of the travel and tourism industry. The goal was to find out whether travel and tourism companies through influencer marketing can attract consumers in this post-Covid situation or not. For this purpose, empirical data were collected from fifty social media users who are following at least one travel influencer on any social media site. From their responses collected by sharing survey questionnaire, it was found that most of the participants are not influenced by social media influencers in terms of deciding where they would travel. © The Electrochemical Society