Guest editorial: The impact of COVID-19 pandemic on mobile payment
The International Journal of Bank Marketing
; 40(5):937-938, 2022.
Article
in English
| ProQuest Central | ID: covidwho-1878888
ABSTRACT
[...]it is likely that consumers' payment habits and social behavior, as well as society as a whole, will be drastically altered for the foreseeable future. Moving forward, we can underline at least three future research directions related to m-payment;(1) how to improve the effectiveness of m-payment rollout from the retailing, entertainment, financial services and marketing perspectives using different levels of grand and mid-range theories;(2) security, legal, regulatory, trust and privacy concerns in m-payment rollout in different contexts and levels and (3) business strategies, challenges and policies associated with m-payment implementation among the organizations. [...]we want to explicitly thank Professor Hooman Estelami, the Editor-in-Chief of the International Journal of Bank Marketing, for supporting this Special Issue topic and providing his invaluable suggestions throughout the process of this project.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Experimental Studies
Language:
English
Journal:
The International Journal of Bank Marketing
Year:
2022
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS