Conformity to Masculine Norms and Men's Responses to the COVID-19 Pandemic

ABSTRACT

Public Significance Statement The study examined men's conformity to specific masculinity norms to predict their adherence to Centers for Disease Control and Prevention (CDC) recommendations for combatting COVID-19 and their attitudes toward mask wearing. The findings can aid in public health efforts to improve men's participation in combatting the pandemic and future public health crises. The study examined men's conformity to masculine norms as related to adherence to Centers for Disease Control and Prevention (CDC) recommendations for mitigating the spread of COVID-19 as well as men's attitudes toward mask wearing. Five hundred eighty nine participant men, predominantly White and heterosexual, completed the 10-15 min anonymous online survey through Prolific. After controlling for demographics, results indicated that the masculine norms of emotional control and power over women were related to less adherence to CDC recommendations;and that self-reliance, power over women, and heterosexual self-presentation were related to more negative attitudes toward mask wearing. Limitations and future research such as improving men's participation in combatting COVID-19, and other public health crises, by addressing men's specific salient masculine norms when developing and implementing public health outreach and prevention are discussed.