Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube

Feng, Yang, Chen, Huan

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Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube

Feng, Yang, Chen, Huan.

Journal of Interactive Advertising ; : 1-12, 2022.

Article in English | Taylor & Francis | ID: covidwho-1886335

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Full text: Available Collection: Databases of international organizations Database: Taylor & Francis Type of study: Reviews Language: English Journal: Journal of Interactive Advertising Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Taylor & Francis Type of study: Reviews Language: English Journal: Journal of Interactive Advertising Year: 2022 Document Type: Article