SITUATIONAL FACTORS AND E-GROCERIES SHOPPING INTENTION BY WORKING MOTHERS DURING COVID-19 PANDEMIC

ABSTRACT

Web commerce buying offers considerably improved within Malaysia, specifically throughout the Covid-19 outbreak. Previous correctly exposed a number of determinants associated with purpose to buy e-groceries. Besides sporadic outcomes, there exists a scarcity regarding research that will empirically examined the particular objective to buy e-groceries simply by operating moms. This particular research targeted to check into the particular predictors involving food shopping purpose amongst functioning moms inside Kuala Lumpur through the Covid-19 atmosphere. This specific quantitative has been completed figure out typically the effect associated with recognized dangers, identified item cost, recognized merchandise high quality, shipping period, plus shipping and delivery expenses in the direction of e-grocery purchasing purpose. The particular study had been carried out, plus information were gathered through one hundred participants. The particular results uncovered that this identified product or service cost was probably the most crucial determinant regarding goal to buy e-groceries on the internet. Another impartial factors don't have a substantial partnership along with e-grocery searching purpose between doing work moms throughout Kuala Lumpur. The outcomes offered extra information along with a higher knowledge of the particular determinants involving intent to buy e-groceries by simply operating moms in order to e-retailers in addition to entrepreneurs associated with e-groceries. This kind of research shows that will recognized item cost is recognized as the main element with regard to motive to buy. Even though earlier studies have looked into this particular trend, this specific research was your 1st to mix the particular effect associated with recognized dangers, recognized item cost, identified item high quality, distribution period, and even shipping expenses in the direction of e-grocery buying purpose simply by functioning parents.