Humanoid versus non-humanoid robots: how mortality salience shapes preference for robot services under the COVID-19 pandemic? (Special Issue: Curated Collection: artificial intelligence and robotics in tourism.)
Annals of Tourism Research
; 94(75), 2022.
Article
in English
| CAB Abstracts | ID: covidwho-1889197
ABSTRACT
This paper examines the influence of mortality salience on preference for humanoid robot service. Six studies confirm that consumers/tourists are reluctant to adopt humanoid (vs. non-humanoid) service robots and robotic services when mortality is salient. The effect is driven by the perceived threat to human identity. However, temporal distance can alleviate the mortality salience effect. Eliciting a distant-future temporal perspective can reduce consumers'/tourists' existential anxiety, and then attenuate negative reactions to humanoid service robots. This research provides an innovative standpoint on consumers' reactions to service robots under conditions of mortality salience (e.g., during the COVID-19 pandemic). It also offers insight into service robot implementation and design in the hospitality and tourism industry.
Social Psychology and Social Anthropology [UU485]; Non-communicable Human Diseases and Injuries [VV600]; Information and Documentation [CC300]; Tourism and Travel [UU700]; Leisure, Recreation and Tourism Economics [EE119]; Agriculture (General)[AA000]; robots; coronavirus disease 2019; mortality; services; artificial intelligence; pandemics; consumer preferences; consumer behaviour; consumers; tourists; anxiety; tourist industry; hospitality industry; Hong Kong; APEC countries; Central Southern China; China; East Asia; Asia; high Human Development Index countries; upper-middle income countries; death rate; consumer behavior; behavior; Xianggang
Full text:
Available
Collection:
Databases of international organizations
Database:
CAB Abstracts
Language:
English
Journal:
Annals of Tourism Research
Year:
2022
Document Type:
Article
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