Linking green supply chain management practices with competitiveness during covid 19: The role of big data analytics.

ABSTRACT

Although the global green supply chain management (GSCM) practice has attracted considerable scholarly attention, its efficacy for environmental management systems (EMS) and market competitiveness during Covid-19 has not been fully capitalized. Therefore, the existing literature indicates that the important link between GSCM, EMS, and market competitiveness is missing as supply management is crucial to maintaining market competitiveness. To fill this research gap, the current study examines whether EMS affects the relationship between GSCM practices and market competitiveness. We also propose the moderating role of big data analytics and artificial intelligence (BDA-AI) and environmental visibility on these associations from a Covid-19 perspective. We tested a proposed model using the primary data (N = 283) from regression-based structural equation modeling (SEM). The results provide empirical support for the impact of GSCM on ESM and market competitiveness. Furthermore, the results show that BDA-AI and environmental visibility strengthen the positive relationship between GSCM-EMS and EMS and market competitiveness, respectively. Current research provides thoughtful insights for supply chain practitioners, policymakers, managers, and academics that organizations should opt for formal EMS, BDA-AI, and environmental visibility to achieve market competitiveness, even in times of crisis such as Covid-19.