Research on Management Improvement of Visual Marketing Intelligence System in Automobile 4S Shop

ABSTRACT

By 2020, PPI year-on-year growth rate is negative, the CPI year-on-year increase continuously, in the overall economic environment, manufacturing continuous setbacks, at the same time, china automobile industry association information release data said that the auto industry in 2018 negative growth for the first time in ten years and the following two years continued to decline, the following two years continued to decline, the auto industry officially entered the cold winter period, In addition, in the background of Sino-US trade war, COVID-19, to cut overcapacity and inventory in the auto industry, The auto dealer reshuffle trend is obvious, the transformation is imperative, therefore, “Effectively help dealers reduce waste, improve efficiency and collaborate efficiently, promote customer consumption experience and increase transaction frequency and ultimately increase the overall profit of dealers” become the big issue that dealers require to solve immediately, based on the development trend of digital technology and the pain points of current automobile marketing management, the paper propose to improve the business process and marketing management methods of auto 4S shop through digital means, focusing on efficient customer acquisition, precise operation, content marketing and other aspects to adapt to the call of times and maximize profits. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.