Fashionable sportswear working as a body measurement collecting tool
International Journal of Clothing Science and Technology
; 34(4):589-604, 2022.
Article
in English
| ProQuest Central | ID: covidwho-1901357
ABSTRACT
Purpose>A two-dimensional (2D) body measurement system was implemented to study the application of sportswear design in measurement garment development. A total of 50 participants were recruited. The basic demographic information and sportswear preference data were collected through a survey to understand consumer preferences and acceptance of the new designs. The body measurements were collected through both the selected 2D measurement system and a commercial three-dimensional scanning booth to evaluate measurement accuracy.Design/methodology/approach>Finding the right size has been a long-existing problem for clothing consumers. Size problem is the most common reason for e-commerce returns and adds a high cost for retailers. One possible solution is to offer consumers an easy-to-use method that extracts accurate body measurements to be used for clothing size selection. The purpose of this research is to apply sportswear design elements on measurement garments to see if consumers’ interest in using the 2D measurement system can be increased without influencing the measurement accuracy.Findings>The results showed that the added design features increased consumers’ interest in using 2D body measuring technology without significantly influencing measurement accuracy.Originality/value>This research applied sportswear elements to convert a 2D measurement bodysuit to a fashionable clothing product. The solution resolved users’ privacy concerns and increased their acceptance and use of the technology. Other studies have not focused on using aesthetic features to improve the 2D measurement technology.
Business And Economics--Production of Goods And Services; e-commerce; Fit; Image processing; Sportswear; Body measurement; Two dimensional bodies; Clothing industry; Accuracy; Smartphones; Consumers; Scanners; Costs; Sport clothes; Pandemics; Clothing; Medical research; Electronic commerce; Literature reviews; Privacy; Garments; Coronaviruses; Body measurements; Human body; Body measurement (biology); Product development; COVID-19; United States--US; 45411:Electronic Shopping and Mail-Order Houses
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
International Journal of Clothing Science and Technology
Year:
2022
Document Type:
Article
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