Intelligent Solutions for Manipulating Purchasing Decisions of Customers Using Internet of Things during Covid-19 Pandemic

ABSTRACT

It is a well-known fact that consumers may gain significant benefits from the effective use of IoT in pandemic and post-pandemic settings. Security vulnerabilities can be seen in the ever-increasing Internet of Things (IoT) ecosystem from cloud to edge, which is crucial to note in this particular circumstance. Most merchants, even luxury stores, have failed to implement robust IoT cyber security procedures. Therefore, the researchers sought to put forth secondary research methodologies to bring forward efficient scrutiny regarding this particular issue to properly comprehend the influence of IoT in various devices, including a smartwatch, power displaying metre, brilliant weight showing gadgets and many more. The secondary research approach allowed the researchers to collect a large quantity of data quickly, acquiring a wide range of possible solutions for security and privacy issues in Consumer IoT (CIoT) devices. Secondary research also will enable scholars to compare and contrast several papers' philosophies and research findings to get a quick conclusion. To gather information, the researchers used publications and the internet efficiently. In this situation, it helped to save a significant amount of time. Findings suggested that vulnerabilities occur in smart IoT gadgets, including the intelligent power consumption metre and brilliant weight displaying widget, due to their low-standard and conventional security system. Thus, this paper has suggested possible solutions to protect IoT devices against phishing and theft attacks. © 2022 by Dr Avinash Rajkumar, Pankhuri Agarwal, Dr Mohit Rastogi, Dr Vipin Jain, Dr Chanchal Chawla and Dr Manoj Agarwal.