The Lockdown Effect on Fitness Industry: The Journey of Survival & Adaptability

ABSTRACT

This paper highlights the effect of covid-19 & the lockdown on Fitness industry. As we know, corona virus pandemic, an unwanted guest that shook the world. A rare disaster resulted in loss of large number of human lives. Countries tried to contain the pandemic by implementing quarantines and social distancing but they failed to break the chain. Lockdown was imposed, locking roughly 3.9 billion lives at their respective shelters, resulted in paralyzing the economy, job loss, migrant worker crisis, and many other challenges were faced. The only thing people were thinking about is their survival, we saw demand of sanitizers, masks, Ayurvedic medicines and other necessary goods were skyrocket. Apart of these, physical fitness and mental health was too on high demand. Many reputed gym owners and fitness experts transformed their business to online platform. The fitness industry was transforming for their survival but many gym owners and other fitness houses struggled for their survival, the small gym owners which comprises of 30% in each district in India were closed for several months. As we know many fitness centers operate their business from rented properties, Post lockdown nearly 30% of fitness centers in national capital were shut due to lack of funds. The fitness centers which somehow managed to survive two lockdowns are now allowed to operate their businesses but with limited capacity and strict adherence to COVID protocol. So, this research paper will focus on the struggle, transformation, survival and growth opportunities in fitness industry. The change is need for survival and success of any business.