Managing events and festivals post-COVID- 19: maintaining the status quo or resetting for the sustainability agenda

ABSTRACT

This chapter provides insights into the various views associated with the future of the events tourism industry following the impacts of the COVID-19 pandemic, and introduces a framework for a resilient and sustainable tourism recovery plan post-COVID-19. It is argued that a good recovery plan will continually reinforce the positive strengths and minimize the vulnerabilities to make the system sustainable.