An exploratory for technovation performance-competition relationship: case study of large agro-firms in Vietnam

ABSTRACT

During the COVID-19, the agro-industrial sector continues to prove a significant role in the contribution of Vietnamese economic power. It is essential to be aware of the performance-competition relationship which helps agro-process enterprises improve their business and respond quickly to market changes. We implemented an input-output-performance analysis by employing a qualitative case-study approach at four large manufacturing exporters by adapting the iceberg model and 'philosophy' of technovation performance. As a result, we found that the input-output process of technovation occurs mutually from the export competitive advantages in both direct and indirect ways. Moreover, by assigning four cases to one of four concordant positions, the matrix of technovation performance-competitiveness as an analytical tool was established, helping managers allocate resources and capital to select and build their own business strategy. The implications for theory and managerial practices are explained and presented.