How e-commerce can boost business performance

ABSTRACT

Purpose>This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach>This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings>Remaining competitive demands that firms adopt digitalized technologies to increase their capabilities. Adoption of e-commerce activities can significantly improve business performance and incorporation of artificial intelligence provides scope to further enhance the effect.Originality/value>The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.