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Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan.
Ullah, Nadeem; Khan, Jawad; Saeed, Imran; Zada, Shagufta; Xin, Shanchao; Kang, Zhihao; Hu, YiKe.
  • Ullah N; School of Architecture, Tianjin University, Tianjin 300072, China.
  • Khan J; Department of Business Administration, Iqra National University, Peshawar 25000, Pakistan.
  • Saeed I; Institute of Business and Management Sciences, University of Agriculture, Peshawar 25130, Pakistan.
  • Zada S; Business School, Henan University, Kaifeng 475001, China.
  • Xin S; Department of Business Administration, ILMA University, Karachi 75190, Pakistan.
  • Kang Z; School of Architecture, Tianjin University, Tianjin 300072, China.
  • Hu Y; School of Architecture, Tianjin University, Tianjin 300072, China.
Int J Environ Res Public Health ; 19(13)2022 06 24.
Article in English | MEDLINE | ID: covidwho-1934036
ABSTRACT
Gastronomic tourism is becoming an essential consideration among tourists when choosing a tourist destination. One of the main reasons for visiting a specific destination for almost 15% of tourists is "gastronomy". This has led to the development of a new kind of tourism called "Gastronomic Tourism". However, there has been minimal research on gastronomy tourism, specifically in Pakistan. The primary purpose of this study is to measure the level of satisfaction in a tourist destination and furthermore consider gastronomy as a component of visitor motivation. A survey of 307 tourists who had recently visited Pakistan's northern areas was undertaken to conduct the study. This has enabled us to better understand the variables that influence the behaviors and attitudes of tourists toward this popular tourist attraction. Gastronomy motivation impacts tourism location selection, and gastronomic experience influences satisfaction, according to the research. Specifically, tourists show a keen interest in gastronomic experiences after feeling satisfied with the destination and local foods, developing loyalty toward the destination.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Travel / Tourism Type of study: Observational study / Qualitative research Country/Region as subject: Asia Language: English Year: 2022 Document Type: Article Affiliation country: Ijerph19137734

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Travel / Tourism Type of study: Observational study / Qualitative research Country/Region as subject: Asia Language: English Year: 2022 Document Type: Article Affiliation country: Ijerph19137734