Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan.
Int J Environ Res Public Health
; 19(13)2022 06 24.
Article
in English
| MEDLINE | ID: covidwho-1934036
ABSTRACT
Gastronomic tourism is becoming an essential consideration among tourists when choosing a tourist destination. One of the main reasons for visiting a specific destination for almost 15% of tourists is "gastronomy". This has led to the development of a new kind of tourism called "Gastronomic Tourism". However, there has been minimal research on gastronomy tourism, specifically in Pakistan. The primary purpose of this study is to measure the level of satisfaction in a tourist destination and furthermore consider gastronomy as a component of visitor motivation. A survey of 307 tourists who had recently visited Pakistan's northern areas was undertaken to conduct the study. This has enabled us to better understand the variables that influence the behaviors and attitudes of tourists toward this popular tourist attraction. Gastronomy motivation impacts tourism location selection, and gastronomic experience influences satisfaction, according to the research. Specifically, tourists show a keen interest in gastronomic experiences after feeling satisfied with the destination and local foods, developing loyalty toward the destination.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Travel
/
Tourism
Type of study:
Observational study
/
Qualitative research
Country/Region as subject:
Asia
Language:
English
Year:
2022
Document Type:
Article
Affiliation country:
Ijerph19137734
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