ANALYSIS OF INTEREST IN USING E-COMMERCE SHOPEE DURING THE COVID-19 PANDEMIC

ABSTRACT

The increasing number of people using the internet encourages a bigger online market. Some marketplaces dominate the Indonesian market, one of which is Shopee. In the current pandemic situation, almost everything the community needs, both primary and secondary needs, can be met from online services. Therefore, there is a demand for shopee companies to know and understand the needs or preferences of consumers. If the company can know and understand the needs or preferences of consumers, the company can win people's hearts to buy on the shopee application. This study aims to find out what factors influence the interest in using e-commerce by customers during the covid 19 pandemic. The method used is SEMPLS analysis, tests carried out by the inner and outer models, which help test the TAM Factor variables, Social Factors, and E-Service Quality. The results obtained Factors that influence attitudes towards the use of e-commerce by customers during the pandemic are factors;Perceived usefulness, Perceived ease of use, Peer Influence Customer Service on attitude toward using in the use of mobile e-commerce applications during the covid 19 pandemic. © 2022 Little Lion Scientific.