The Impact of COVID-19 on Hotel Guests' Sustainable Practices

ABSTRACT

The hotel industry is one of the sectors that is heavily affected by the COVID-19 pandemic. Compensating for this lost revenue requires understanding which aspects of guests’ priorities have changed, including their feelings about sustainable practices. Drawing from an online survey with 250 adults who were at least 18 years of age, described themselves as familiar with sustainable practices, and stated they had stayed in a hotel both before and during the pandemic, this study finds that the pandemic had a significant impact on their attitudes towards sustainable practices. Although they believe that hotels’ adopted protocols are adequate to protect them from COVID-19, they do not intend to adopt sustainable practices in the pandemic era.