Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao.
Int J Environ Res Public Health
; 19(15)2022 07 23.
Article
in English
| MEDLINE | ID: covidwho-1957308
ABSTRACT
Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government's face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media's potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Social Media
/
COVID-19
Type of study:
Observational study
Limits:
Humans
Country/Region as subject:
Asia
Language:
English
Year:
2022
Document Type:
Article
Affiliation country:
Ijerph19158976
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