A Descriptive Study On Green Marketing Strategy Implementation In Various Companies

ABSTRACT

Throughout the world economic activities are forced to go for natural and environmental resources for there growth. Evidence proves that global warming is increasing rapidly due to various human activities. Global warming has damaged human life in very negative way like starting from air we breathe till the food we eat. Green marketing has become biggest challenge as well as an opportunity for many companies. There are various terms which are becoming popular like green technology, green strategy, green marketing and so on. The following paper is a descriptive study of secondary data about various companies which have adopted for green or eco friendly products. These paper lay emphases on how companies have adopted green marketing what are the challenges faced by them in implementation of it. The study will give brief idea about how green technology has become one of the important part for modern sustainability for Indian companies.