Assessment Of Audience Response To Media Campaigns On Covid-19 Pandemic In Bonny Island, Rivers State Nigeria

ABSTRACT

The focus of this research was to assess the audience response to the mass media campaigns of covid-19 in Bonny Island of Rivers State in Nigeria. It found the level of awareness of the audience on the mass media campaigns of covid-19 in Bonny Island of Rivers State in Nigeria in Nigeria. This study adopted quantitative data collection, that is, survey of the campaign audience. The following research questions were answered;Is the covid-19 media awareness in Bonny Island of Rivers State accessible to the inhabitants of the area? Has the media campaign created all the necessary awareness of covid-19 in Bonny Island of Rivers State? Has the awareness made any positive impact on the health behavior of inhabitants of Bonny Island of Rivers State? The researcher embarked on house to house visit in Bonny Island of Rivers State. Therefore, a total of 156 respondents were used. To arrive at the above sample size, Taro Yamane's statistics was adopted based on National Population Commission of Nigeria projected figure as at April, 2020, Bonny has a population of 302,000. Questionnaires were administered to each of the respondents visited and their views were obtained. However, out of the total of 156 questionnaires distributed, 141 (90%) questionnaires were correctly completed and returned, while 15 (10%) were not returned. The data collected were segmented into three dimensions of interest;awareness evaluation, effective evaluation and impact evaluation. The data collected answered the three research questions, and the findings from the three research questions answered were also discussed. Therefore, the theoretical framework adopted was Social Distribution of Knowledge model.