Revenue Management Within COVID-19

ABSTRACT

Hotels want to provide the best service to its customers, making them feel unique, and adding value and self-fulfilment to their lives. These requirements demand high performance and efficiency. Revenue Management (RM), being mutually an art and a technique, can be a practice to help decision making enhancing profitability as well as Human Resources wellbeing in Hotels. Computer systems to support RM are critical and industry 4.0 can play an important role in a new industrial revolution era based on connection between virtual and real world. This study intends to contribute to empirical evidence about the existing Information Technology Communications in the Portuguese hotel units, which are directly related to the revenue. The study centred on the validated response of 120 hotels located in Portugal showed that RM support systems in general is an area in continuous growth and is increasingly being introduced in Portuguese hotels, which already adhere to their price management support systems. However, even if most of the units use Property Management System (97%), Channel Manager (91%) and Booking Engine (94%), in what concerns Revenue Management System most hotels (51%) do not use it. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.