Using data mining technology to analyse the spatiotemporal public opinion of COVID-19 vaccine on social media

ABSTRACT

Purpose: The deployment of vaccines is the primary task in curbing the COVID-19 pandemic. The purpose of this paper is to understand the public’s opinions on vaccines and then design effective interventions to promote vaccination coverage. Design/methodology/approach: This paper proposes a research framework based on the spatiotemporal perspective to analyse the public opinion evolution towards COVID-19 vaccine in China. The framework first obtains data through crawler tools. Then, with the help of data mining technologies, such as emotion computing and topic extraction, the evolution characteristics of discussion volume, emotions and topics are explored from spatiotemporal perspectives. Findings: In the temporal perspective, the public emotion declines in the later stage, but overall emotion performance is positive and stabilizing. This decline in emotion is mainly associated with ambiguous information about the COVID-19 vaccine. The research progress of vaccines and the schedule of vaccination have driven the evolution of public discussion topics. In the spatial perspective, the public emotion tends to be positive in 31 regions, whereas local emotion increases and decreases in different stages. The dissemination of distinctive information and the local epidemic prevention and control status may be potential drivers of topic evolution in local regions. Originality/value The analysis results of media information can assist decision-makers to accurately grasp the subjective thoughts and emotional expressions of the public in terms of spatiotemporal perspective and provide decision support for macro-control response strategies and risk communication. © 2022, Emerald Publishing Limited.