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Utilizing Social Media Advertisements and Participant Social Networks to Recruit African American Breast Cancer Survivors: Design and Rationale.
Connor, Avonne E; Dibble, Kate E; Visvanathan, Kala.
  • Connor AE; Department of Epidemiology, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States.
  • Dibble KE; Department of Oncology, Johns Hopkins Sidney Kimmel Comprehensive Cancer Center, Baltimore, MD, United States.
  • Visvanathan K; Department of Epidemiology, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States.
Front Public Health ; 10: 931102, 2022.
Article in English | MEDLINE | ID: covidwho-1963646
ABSTRACT

Purpose:

Our objective is to pilot an advertisement-driven sampling procedure among African American (AA) breast cancer survivors living in Maryland. These pilot study methods will inform a future population-based study of AA breast cancer survivors at high risk of poor outcomes due to biological differences and social inequities.

Methods:

This cross-sectional study utilizes an innovative, social media-based advertisement campaign with an associated social media study page to recruit 100 AA breast cancer survivors. Participants are biologically female, aged 18 and older, identify as AA/Black, have a diagnosis of breast cancer, and reside in Maryland. A preset "Audience" was created via Meta (formerly Facebook) to automatically target potential interest in the online study via geolocation and public social media interests (estimated range = 101,000 women). Eligible participants complete an online survey including demographic and clinical characteristics, cancer screening, healthcare access, and utilization, COVID-19 impact, quality of doctor-patient communication, and preferences for future study participation.

Results:

Recruitment began on 5 January 2022 and remains ongoing. As of 7 June 2002 124 completed the screener, 110/124 (88.7%) consented passively, 24/110 (21.8%) started but did not complete survey, 86/110 (78.1%) completed the survey.

Conclusions:

Results from this study will inform a statewide multilevel prospective population-based study to improve health behaviors, disease management, and self-efficacy of chronic disease management among AA breast cancer survivors.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Breast Neoplasms / Social Media / Cancer Survivors / COVID-19 Type of study: Observational study / Prevalence study / Prognostic study / Randomized controlled trials / Reviews / Risk factors Limits: Female / Humans Language: English Journal: Front Public Health Year: 2022 Document Type: Article Affiliation country: Fpubh.2022.931102

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Breast Neoplasms / Social Media / Cancer Survivors / COVID-19 Type of study: Observational study / Prevalence study / Prognostic study / Randomized controlled trials / Reviews / Risk factors Limits: Female / Humans Language: English Journal: Front Public Health Year: 2022 Document Type: Article Affiliation country: Fpubh.2022.931102