E-Business and E-Commerce as facilitators of digital consumption of art. The case of Gallery Weekend Santiago and Mexico

ABSTRACT

This study seeks to explore whether E-Business, E-Commerce can facilitate the digital consumption of art. Gallery Weekend Santiago and Mexico are selected as a case study, since (1) it is an event present in the two Latin American countries with the possibility of trading works of art with NFT, (2) it is the first event of art galleries adapted 100% to e-payment and virtual currency (3) both were developed in the context of the covid-19 pandemic, so they have important online strategies to bring the event to the public (4) The sale of art with ethereum cryptocurrencies it is outsourced to the MarketPlace (OpenSea) (5) both countries are in various stages of development and implementation of technological initiatives in the field of e-business and art galleries. The methodology developed is based on reviewing in detail the construction and logic of each official website of gallery weekend santiago and mexico, along with analyzing the composition of the websites and work system of each of the art galleries, attached to the event, based on predefined parameters. It ends with an analysis of OpenSea regarding the upload of works to review how they are displayed on said sales platform, both for Mexico and for Chile. It is concluded that the development of E-Business and E-Commerce can facilitate the digital consumption of art, as has happened in the case of Galerry weekend stgo © 2022 ACM.