Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases.
Am J Gastroenterol
; 117(8): 1320-1323, 2022 08 01.
Article
in English
| MEDLINE | ID: covidwho-1975414
ABSTRACT
INTRODUCTION:
To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media.METHODS:
Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested.RESULTS:
We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question.DISCUSSION:
We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Inflammatory Bowel Diseases
/
Social Media
Limits:
Humans
Language:
English
Journal:
Am J Gastroenterol
Year:
2022
Document Type:
Article
Affiliation country:
Ajg.0000000000001825
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