Customer preferences for choosing the dairy products during COVID 19 with reference to Chennai

ABSTRACT

The Research was focused on the Diary Products like milk, curd, sweets, etc. The research was confine 10 locations in the Andhra Pradesh States in Chennai surrounded Sholinganallur places. The purpose of this research was to find out the customer tastes and preferences for choosing the milk products. The instruments were prepared using the nominal and ordinal scale according to the review of literature. The data was analysis using the SPSS Software percentage table calculations and hypothesis was tested using the Chi Square testing. The outcomes of the research stated clearly on the quality of services customers are receiving through Diary parlour. Conclusion: Customers are satisfied with the diary products and services offer even in the Covid 19 conditions. © 2022 International Journal of Health Sciences. All rights reserved.