Knowledge diffusion-application association during the COVID-19 pandemic: investigating the role of technology intervention

ABSTRACT

Purpose Knowledge management during the pandemic has been a challenging task due to the sudden intervention of technology in the organisational environment and the unexpected shift to the work-from-home culture. This study aims to investigate the role of technology intervention in the relationship between knowledge diffusion and knowledge application. Design/methodology/approach A cross-sectional study was conducted and data were collected from 541 employees who were working from home during the pandemic in India. Findings This study found significant relationships between knowledge diffusion and technology intervention. This study also observed the mediating role of technology intervention in the relationship between knowledge diffusion and knowledge application. Originality/value Tis study stands with other pioneering studies that have explored the role of technology intervention in the knowledge diffusion-application relationship using the job demand-resource model.