Analyzing Functions and Services in Online Tranding

ABSTRACT

Currently, we have eagerly been seizing the opportunity of online shopping. Buying goods via the internet is much more comfortable than hours wasted roaming through the shopping centre. After the economic crisis triggered by the onset of the Covid-19 pandemic, the online world penetrated all spheres of our lives. The presented article explores functions and services to keep customers satisfied and loyal. The methods involved a questionnaire evaluated by correlation analysis, revealing more demanding requirements imposed on e-shops to make the web more credible. Further research should focus on expanding the data portfolio and comparing acquired data with previous results and findings from online traders.