Neuromarketing: An Emerging Domain in the Formal Education System

ABSTRACT

Neuromarketing is an emerging area of interest to big corporates. The companies are investing huge capital in neuroscientific technologies to understand the impact of branding, advertising and other external stimuli on human brain and formulating the marketing strategies accordingly to influence the perceptions of customers in the target market. This is creating the need for certified professionals both on provider side as well as client side such as data analysts, consultants and managers in neuromarketing. This has motivated the researcher to analyze the current and future scenario of formal education in neuromarketing. The study is based primarily on information available online during the Covid times. The researcher has also made an attempt to know the viewpoints of youth as well as educationists in this context. © 2022 IEEE.