Analysis of rising trend of online streaming services during pandemic situation of COVID-19

ABSTRACT

The implementation of nationwide lockdown during this pandemic situation has resulted into huge impact on the living style of everyone and affected various industries and companies during this lockdown resulting into a boom for those who were already present in the market with their stronghold in the online market. Some of these were the digital payment method, streaming service providers, online study platform, etc. Some of these services even reported a boom in their profit and market shares. The goal of this study was to identify the major streaming service providers in India and assess whether they made a profit during the lockdown and increase in the number of subscriber, increase in the streaming time and increase in the customer satisfaction. The result of the study shows that there was increase in the number of subscribers not only in subscriber but also increase in the streaming time too. Copyright © 2022 Inderscience Enterprises Ltd.