The Power of Bellicose Rhetoric: Metaphors in the Croatian Public Discourse
Fluminensia
; 34(2):397-415, 2022.
Article
in English
| Web of Science | ID: covidwho-20231186
ABSTRACT
The use of metaphors often characterizes contemporary public discourses on various issues. By the same token, metaphors have been used extensively in the discourse on the COVID-19 pandemic. This paper examines the war metaphor as a framing and rhetorical device with distinct persuasive potency within the Croatian sociocultural context. The analysis shows that militaristic metaphors were omnipresent in the Croatian public discourse at the beginning of the pandemic. Their dual role, explanatory and persuasive, was instrumental in convincing the public to understand the pandemic and accept the restrictive mandates put in place.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Type of study:
Qualitative research
Language:
English
Journal:
Fluminensia
Year:
2022
Document Type:
Article
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