Greening tourism with environmental wellness: importance of environmental engagement, green tourist intentions, and tourist' environmental stimulus.

ABSTRACT

The appearance of COVID-19 has highlighted the critical nature of well-being and health in the modern world that affected the tourism industry at large. Thus, the research aims to estimate the nexus between green tourism inspiration and tourists' environmental wellness, environmental engagement, and green revisit intentions in China. The study obtained data from Chinese tourists and applied the fuzzy estimation technique. The study estimated the findings using fuzzy HFLTS, fuzzy AHP, and fuzzy MABAC techniques. The study results show green tourism inspiration, environmental engagement, and green revisit intentions, while fuzzy AHP revealed that tourism engagement has the highest fuzzy-weighted score in developing the revisit intentions of Chinese tourists. Moreover, the fuzzy MABAC score indicated that green tourism inspiration and environmental wellness matter most in reshaping tourists' revisit intentions. The study results are found to be robust in determining the relationship. Hence, research findings and recommendations for future study will help companies and society at large while elevating the Chinese tourism industry's reputation, impact, and worth in the eyes of the public.