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Excessive Gaming and Online Energy-Drink Marketing Exposure Associated with Energy-Drink Consumption among Adolescents.
Yang, Chung-Ying; Chang, Fong-Ching; Rutherford, Ru; Chen, Wen-Yu; Chiu, Chiung-Hui; Chen, Ping-Hung; Chiang, Jeng-Tung; Miao, Nae-Fang; Chuang, Hung-Yi; Tseng, Chie-Chien.
  • Yang CY; Tri-Service General Hospital, Taipei 11490, Taiwan.
  • Chang FC; Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan.
  • Rutherford R; Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan.
  • Chen WY; Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan.
  • Chiu CH; Graduate Institute of Information and Computer Education, National Taiwan Normal University, Taipei 10610, Taiwan.
  • Chen PH; The Graduate Institute of Mass Communication, National Taiwan Normal University, Taipei 10610, Taiwan.
  • Chiang JT; Department of Statistics, National Chengchi University, Taipei 11605, Taiwan.
  • Miao NF; School of Nursing, Taipei Medical University, Taipei 11031, Taiwan.
  • Chuang HY; Department of Public Health, Kaohsiung Medical University, Kaohsiung 80708, Taiwan.
  • Tseng CC; Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan.
Int J Environ Res Public Health ; 19(17)2022 Aug 26.
Article in English | MEDLINE | ID: covidwho-2023696
ABSTRACT
In this study, we examined excessive online gaming by adolescents and the resultant effects of their exposure to the online marketing of energy drinks and alcohol, and whether marketing literacy could serve as a mitigating factor. This cross-sectional study was conducted in 2020. Data were obtained from a sample of 2613 seventh-grade students from 30 middle schools in Taiwan. A self-administered questionnaire was conducted. The results showed that nearly 18% of the adolescent respondents had used energy drinks, while 75% reported seeing energy-drink advertisements on the internet in the past year. Multiple regression results indicated that factors such as being male, reporting excessive gaming, being exposed to higher levels of online energy-drink marketing, and reporting alcohol use were positively associated with energy-drink consumption. A higher level of online energy-drink marketing-affective literacy, however, was negatively associated with energy-drink consumption. In conclusion, factors that predicted energy-drink consumption among adolescents included excessive gaming and exposure to online energy-drink marketing, but marketing-affective literacy tended to lessen the impact of such advertising.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Video Games / Energy Drinks Type of study: Observational study / Prognostic study / Randomized controlled trials Limits: Adolescent / Female / Humans / Male Language: English Year: 2022 Document Type: Article Affiliation country: Ijerph191710661

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Video Games / Energy Drinks Type of study: Observational study / Prognostic study / Randomized controlled trials Limits: Adolescent / Female / Humans / Male Language: English Year: 2022 Document Type: Article Affiliation country: Ijerph191710661