The Determinants of Positive Food Procurement Practices in COVID-19 Affected Communities: A Cross-Sectional Study Conducted in Chiredzi Zimbabwe

ABSTRACT

The coronavirus pandemic has led to diminished income, which threatens nutrition security. Cash transfer programs increase the resilience of poor and vulnerable households by giving them an improved ability to obtain food and healthcare, which lead to nutrition security. However, the provision of cash does not necessarily translate to ideal behaviours, such as procuring nutritious foods. This study investigated the determinants of procurement of legumes and animal source foods amongst potential beneficiaries of a cash transfer project. We conducted a barrier analysis study in Chiredzi, Zimbabwe. Structured interviews were administered to 90 purposively sampled respondents (45 doers and 45 non-doers). The study investigated the four most common behavioural determinants, perceived self-efficacy, perceived social norms, perceived positive consequences and perceived negative consequences. Non-doers were 1.89 times more likely to state that receiving social assistance would make it easier to procure legumes and animal source foods for household consumption. Non-doers were 2.05 times more likely to state that the ability to barter their own possessions for legumes and animal source foods would make it easier to purchase the items for household consumption. Doers were 4.5 times more likely to report that relish comprising of animal source foods or legumes and pulses was tastier than other relishes. Doers were 12 times more likely to report that most people approve of purchasing animal source foods and legumes for household consumption. Doers were 3.23 times more likely to identify friends and relatives as the members of the community that approved of this behaviour. We identified three determinants of the procurement of legumes and animal-source foods, namely, perceived self-efficacy, social norms and perceived positive consequences. Cash transfer projects provide a first step to achieving nutrition security in the new normal but must be delivered with a context-specific behaviour change intervention. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.