Indicators of Geographic Potential and Business Opportunities for the Development of Active Tourism: Kayaking in Poland

ABSTRACT

Poland’s natural and geographical features, including an abundance of rivers and lakes, create favorable conditions for the development of kayaking tourism. Poland is one of the leading European countries in terms of the number of kayaking trails. The aim of this study was to propose indicators for assessing the potential of Poland’s water resources for the development of kayaking activities. This research was pursued in several stages. The number of rivers where kayaking tours are organized was determined in the first stage of the study. Indicators describing the potential of the existing water bodies for the promotion of kayaking tourism were proposed in the second stage. The study produced surprising results. The number of kayaking tour operators has increased considerably in recent years, and new water tourism centers have been established in the vicinity of large urban areas. The popularity of well-established kayaking destinations in Warmia-Masuria, Podlasie and Western Pomerania, i.e., Polish regions with considerable potential for the development of water tourism, has declined. The study revealed that the success of kayaking businesses is presently determined by other factors, and further research is needed to identify these determinants.