Your browser doesn't support javascript.
Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming
Journal of Strategic Marketing ; 31(3):607-634, 2023.
Article in English | ProQuest Central | ID: covidwho-20242775
ABSTRACT
This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the available literature and the opinion of the experts. Further, a hybrid methodology based on Fuzzy AHP and Goal programming has been used for the analysis. Using the conceptual framework it was revealed that there are 72 configurations from which optimal one has to be chosen by the policymakers for communicating optimally during pandemic emergencies like the Covid-19 outbreak. The analysis using hybrid methodology highlighted that FRTD is the optimal configuration out of the 72 possibilities. Considering this option would minimize the effect of the Covid-19 crisis by helping policymakers communicate to the maximum people at the minimum delay.
Keywords

Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Journal of Strategic Marketing Year: 2023 Document Type: Article

Similar

MEDLINE

...
LILACS

LIS


Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Journal of Strategic Marketing Year: 2023 Document Type: Article