Rising Cybercrime on Social Media during Covid pandemic and its Impact on Digital Marketing
Academy of Marketing Studies Journal
; 27(S4), 2023.
Article
in English
| ProQuest Central | ID: covidwho-20243835
ABSTRACT
Covid pandemic brought a significant change in the way people learn, entertain, interact and conduct business. With people working and socializing remotely, social media usage skyrocketed and provided a fertile ground to cybercriminals to exploit the platforms and its users. This paper will explore the rising trend of cybercrime on social media, including specific types of cybercrime such as phishing scams, impersonation and misinformation. The paper will also discuss about the parties mostly affected by cybercrimes. Additionally, the paper will delve into the impact of increase in cybercrime on digital marketing, including the challenges faced by businesses. Overall the paper aims to provide a comprehensive overview of the current state of cybercrime media during the covid pandemic and how it is impacting the overall society and digital markets all together.
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Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Experimental Studies
Language:
English
Journal:
Academy of Marketing Studies Journal
Year:
2023
Document Type:
Article
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