Shipping containers converted into livable facilities for commercialization in Cebu, Philippines

ABSTRACT

In Cebu, Philippines during the pandemic, hospitals were full and would no longer accept patients, which led the researchers to make a study on shipping containers converted to hospitals, isolation, quarantine, and other livable facilities to address the problem. If another wave of the virus comes, the facility is already in place to accommodate patients. Numerous studies have been conducted about shipping containers on their functionality, performance, and quality but there is no study about its marketability to target markets. The study determined the marketability of shipping containers converted into livable facilities for commercialization based on the following objectives: i) the four Ps of marketing, ii) industry and competitor analysis, iii) challenges and opportunities, and, iv) to propose recommendations on developing the converted shipping containers into livable facilities. There were two hundred thirty-nine respondents. The study used the Statistical Package for the Social Sciences (SPSS) software for quantitative data and thematic analysis for qualitative data. The study found a high demand for shipping containers to be converted into livable facilities which could be a profitable business once commercialized. © 2023 The Authors. Published by IASE.