The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists' adaptive behaviors and tourism destination advocacy
Journal of Travel & Tourism Marketing
; 40(2):109-130, 2023.
Article
in English
| Web of Science | ID: covidwho-20244537
ABSTRACT
The study investigated factors influencing tourists' adaptive behaviors and advocacy for domestic destinations during COVID-19 using a combination of integrated generalized structured component analysis (IGSCA) and fuzzy set qualitative comparative analysis (fsQCA). One thousand tourists from Thailand, South Korea, and China participated in the study. The results revealed that fsQCA's multiple configurations provided valuable insights into the antecedents affecting adaptive behavior and destination advocacy, which complemented IGSCA's symmetric results. The study affirmed the complexity of antecedents that impact outcomes and supported the notion of complexity theory in explaining tourists' destination supporting behavior. The study provided implications for future research in this area.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Type of study:
Experimental Studies
/
Prognostic study
/
Qualitative research
Language:
English
Journal:
Journal of Travel & Tourism Marketing
Year:
2023
Document Type:
Article
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