A study of online purchasing intention during the COVID-19 pandemic in the Lebanese context
International Journal of Online Marketing
; 11(3):15-33, 2021.
Article
in English
| APA PsycInfo | ID: covidwho-2024634
ABSTRACT
This study aims to investigate the impact of selected factors (website quality, website brand, trust, SNS usage through mobile application, eWOM, and mobile phone addiction) on online purchase intention during the COVID-19 pandemic. The study also investigates the mediating impact of trust on the association between website quality, website brand, and online purchase intention. Data were collected from 226 Facebook users in Lebanon. The hierarchical regression analysis was used to evaluate the impact of these factors on online purchase intention. The results show that only website brand and mobile phone addiction were significantly related to online purchase intention. It was also found that trust does not have a mediation effect on the relationship between website brand and online purchase intention. However, trust can be considered as a partial mediator of the relationship between website quality and online purchase intention. Finally, practical implications are discussed. Then directions for future research are presented. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
COVID-19; eWOM; Mobile Phone Addiction; Online Purchase; Intention; SNS; Trust; Website Quality; Website Brand; trust; Lebanon; *Brand Names; *Consumer Attitudes; *Electronic Commerce; *Intention; *Websites; Addiction; Internet Addiction; Pandemics; Mobile Phones; covid-19; Psychological Disorders [3210]; Human Male Female Adulthood (18 yrs & older); Lebanon
Full text:
Available
Collection:
Databases of international organizations
Database:
APA PsycInfo
Language:
English
Journal:
International Journal of Online Marketing
Year:
2021
Document Type:
Article
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